Virtual Production

Keelings Commercial

Keelings
  • Client: Thinkhouse
  • Location: Kite Studios, Wicklow
  • Year: 2024

'Love That Keelings Feeling!'

Featuring B*Witched’s iconic “C’est La Vie”, Thinkhouse created a cross-platform campaign as part of a brand refresh for the fresh produce company Keelings.

High Res were delighted to be brought on board by producer Anne Marie Curran to bring Thinkhouse and director Johnny Cullens vision to light, via an 8m x 4m LED wall, and Unreal Engine servers rendering a UE realtime asset, with camera tracking.

Film BTS of High Res Virtual Production Commercial Shoot for Keelings, Ireland.
High Res Virtual Production LED Wall Set Up for Keelings Commercial
Crew setting up Unreal Engine Virtual Production Shoot
Unreal Engine Scene and LED Wall with real world set dressing
In-Camera Shot of High Res, Thinkhouse, and Keelings shoot
Crew watching on as actors perform in front of LED Wall.
In-Camera Shot of all actors at the High Res, Thinkhouse, and Keelings shoot
Unreal Engine operator and Crew watching on as actors perform in front of LED Wall.
In-Camera Shot of an actor in the High Res, Thinkhouse, and Keelings virtual production shoot
Actor in camera on set of Keelings Unreal Engine, LED Wall, Virtual Production shoot.
Finished Keelings Commercial poster seen at a Dublin bus stop.

LOVE THAT KEELINGS FEELING CREDITS

Virtual Production
High Res

Agency
THINKHOUSE
Director: Johnny Cullen
Strategy: Claire Hyland
Creative Strategy & Ideation: Jane McDaid
Design & Art Direction: Shane Kenna
Creative Ideation & Script: Dave Coffey
Creative Tech Lead: Dave Balfe
Creative Tech: Mark Luna
BTS: Paula Roldan
Client Service: Kieran O’Donovan
Agency Producer: Laurie Easterby (on behalf of THINKHOUSE)
PR: Donna Parsons
Legal and Copyright: David Coyle

Production
Producer: Anne-Marie Curran
Production Coordinator: Treasa O’Friel
1st AD: Ciara McIlrath
Trainee AD: Rob Myler
DOP: Aidan Gault
Focus Puller: Karl Wash
2ND AC: Sean Doupe
DIT: Trevor Whelan
Grip: Jimmy Gillen
Crane Op: Darrell Murphy
Crane Assist: Marty Kelly
Video Assist: Rizwan Rao
Gaffer: Stephen McCarthy

Art Director: Ciara O Donovan
Garden Designer: Mark Grehan
Food Stylist: Anne-Marie Tobin
Costume Designer: Sarah Flanagan
Choreographer: Lisa Watson
Hair and Make-up: Nina Ayoub, Aitana Silvana
Sustainability Officer : Alexandra DeValera

Cast
Elaine Murphy
Ted Godson
Caitriona Ní Threasaigh
Jake Farmer

Post Production
Grade: Leandro Arouca, Ray Gun Post
Sound: Will Farrell, Blast Studios