Virtual Production

BT Christmas Commercial

  • Client: Brown Thomas
  • Location: Dublin

'Dreaming Of..'

High Res worked alongside Banjoman Films and DOP Burschi Wojnar to create a dreamlike Christmas commercial for Brown Thomas. A fantastic experience, and a great opportunity to combine creative with technology, resulting in some beautiful scenes and environments.

High Res supplied, integrated and produced a Virtual Production system and workflow with a 140-degree curved LED wall from our partners at Faber. Using Unreal Engine assets and content from Potion Pictures we implemented a workflow on set that aimed to maximise the creative process and the possibilities of what could be captured in camera.

Check out the commercial here, and the ‘making of’ video below.